Stanley Black & Decker is the current owner of the Craftsman brand, having purchased it from Sears in March 2017. Stanley Black & Decker is responsible for manufacturing and distributing Craftsman products, while Sears retains a limited license to sell Craftsman tools at their stores. Stanley Black & Decker honors the lifetime warranty on legacy Craftsman hand tools.
The History of Craftsman: From Sears to Stanley Black & Decker
The Craftsman brand has a rich history dating back to 1927 when it was first introduced by Sears. Known for its durability and reliability, Craftsman quickly became a household name in the world of tools and equipment. For decades, Sears was synonymous with Craftsman, offering a wide range of tools that were favored by both professionals and DIY enthusiasts.
However, as Sears faced financial difficulties, the future of the Craftsman brand became uncertain. In a strategic move to preserve the legacy and expand the reach of Craftsman, Sears sold the brand to Stanley Black & Decker in March 2017. This acquisition marked a new chapter for Craftsman, positioning it under the umbrella of one of the most respected names in the tool industry.
Stanley Black & Decker: A Legacy of Quality
Stanley Black & Decker is a global leader in industrial tools, household hardware, and security products. With a history spanning over 175 years, Stanley Black & Decker has built a reputation for innovation, quality, and reliability. The company’s acquisition of Craftsman was a strategic decision aimed at revitalizing the brand and expanding its market presence.
Under the stewardship of Stanley Black & Decker, Craftsman has continued to thrive. The company has invested heavily in research and development to ensure that Craftsman products meet the highest standards of quality and performance. This commitment to excellence is evident in the wide range of Craftsman tools and equipment now available to consumers.
Manufacturing and Distribution of Craftsman Products
One of the significant changes following the acquisition was the shift in manufacturing and distribution. Stanley Black & Decker has established multiple manufacturing facilities across the United States to produce Craftsman tools. This move not only ensures stringent quality control but also supports American manufacturing jobs.
The distribution network has also been significantly expanded. Craftsman products are now available at a variety of retailers, including Lowe’s, Ace Hardware, and Amazon, in addition to Sears. This wider availability has made it easier for consumers to access Craftsman tools and equipment, regardless of their location.
Craftsman’s Lifetime Warranty
A hallmark of the Craftsman brand has always been its lifetime warranty on hand tools. This policy has been a major selling point, offering customers peace of mind and assurance of quality. Stanley Black & Decker has upheld this tradition, honoring the lifetime warranty on legacy Craftsman hand tools.
In addition to maintaining the lifetime warranty, Stanley Black & Decker has introduced new products under the Craftsman brand, all of which come with robust warranties. This continued commitment to customer satisfaction underscores the company’s dedication to preserving the core values of the Craftsman brand.
Innovation and Product Development
Since acquiring Craftsman, Stanley Black & Decker has focused on innovation and product development. The company has introduced a host of new tools and equipment designed to meet the evolving needs of consumers. These products incorporate the latest technology and materials to deliver superior performance and durability.
For example, the V20* cordless system, a line of battery-powered tools, has been a significant addition to the Craftsman portfolio. This system includes a variety of tools, from drills and saws to outdoor equipment, all powered by the same battery platform. This innovation not only offers convenience but also enhances the versatility of Craftsman tools.
Commitment to Quality and Customer Satisfaction
Stanley Black & Decker’s commitment to quality is evident in every aspect of Craftsman products. The company employs rigorous testing and quality control processes to ensure that each tool meets the highest standards. This dedication to quality has helped Craftsman maintain its reputation as a trusted brand in the tool industry.
Customer satisfaction is also a top priority for Stanley Black & Decker. The company provides comprehensive customer support, including easy warranty claims and repair services. This focus on customer service ensures that Craftsman users receive the best possible experience with their tools.
Craftsman’s Impact on the Tool Industry
The revitalization of the Craftsman brand under Stanley Black & Decker has had a significant impact on the tool industry. By leveraging its extensive resources and expertise, Stanley Black & Decker has enhanced the Craftsman product line, making it more competitive in the market.
The introduction of innovative products and the expansion of the distribution network have positioned Craftsman as a leading brand in the tool industry. This renewed prominence has not only benefited consumers but also driven competition, leading to advancements and improvements across the industry.
Future Prospects for Craftsman
Looking ahead, the future of Craftsman under Stanley Black & Decker appears bright. The company is committed to continuing its investment in product development and innovation. Plans for expanding the product line and introducing new technologies are already underway, ensuring that Craftsman remains at the forefront of the tool industry.
Stanley Black & Decker’s strategic vision for Craftsman includes a focus on sustainability and environmental responsibility. The company is exploring ways to reduce the environmental impact of its manufacturing processes and products, aligning with broader industry trends towards sustainability.
Conclusion
The acquisition of Craftsman by Stanley Black & Decker has breathed new life into a beloved brand. Through a combination of innovation, quality, and strategic distribution, Stanley Black & Decker has ensured that Craftsman continues to be a trusted name in tools and equipment. As the brand moves forward, it remains committed to the values that have made it a favorite among professionals and DIY enthusiasts alike.
The ongoing investments in product development, coupled with a steadfast commitment to customer satisfaction, position Craftsman for continued success. Whether you are a seasoned professional or a weekend warrior, you can trust Craftsman to deliver the performance and reliability you need to get the job done right.